
design finance
digital finance
Defiance for your dream
Let your imagination lead the way




founder

diligent true believer
Sejin Lim & d-finance lab
Sejin is a consultant specialising in digital transformation within the financial services industry.
Clients span institutional management, startup entrepreneurs, private equity investors and national/European policy makers.
She has worked in finance for over two decades, starting at Citigroup as a Trader in Seoul and Singapore. Later she moved to Swissquote Bank in Zürich as a Senior Business Development Executive for FinTech.
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As an experienced practitioner, Sejin has developed and delivers the Masters in FinTech program in respected Business School institutions.
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Sejin's professional & personal mission is to cultivate healthier investment culture by offering practical quality education for the financial market participants.
In 2021, d-finance lab was established with the goal of offering a 'learning by doing' opportunity for financial market participants.

d-finance lab
Consultancy and Education
FinTech Startup Investment
Advisory & Consulting
In the d-finance lab, we provide practical advice and guidance for all your FinTech startup investment needs. Recognising that each startup is unique, our services are tailored to meet your specific investment requirements. Our experienced team is dedicated to supporting you in realising long-term sustainable growth for your investment.
Digital Transformation
Simulation
In the d-finance lab team offer comprehensive digital transformation consulting services to help financial institutions navigate the ever-changing technological landscape. We understand that change can be challenging, which is why we prioritise a simulation-based approach for a smooth transition.
FinTech Product Development
Practice
We believe that learning by doing is the most effective way to develop new skills. Our project-based learning approach enables you to gain real-world experience by building your own MVP. In d-finance lab, the experienced team is here to support your institution every step of the way for the launch of innovative FinTech products & services.
Edubinar
Tailored Executive Education
With Edubinar, we provide practical education that helps our learners achieve their professional goals. Our customised learning programs are designed to cater to individuals from various walks of life who want to improve their FinTech skill set. Our focus is on providing a quality learning experience that prepares learners for the challenges of the real financial world.
Suggested Topics in 2024
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Foundations of FinTech
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Big Tech vs Big Banks vs Big Government
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Embedded Finance and Future of Finance
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Blockchain and Cryptocurrency
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Data-driven Finance
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Algorithm Trading and AI based Asset Management
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Career Development for FinTech Professional
“I found joy in active learning & working through FinTech product development project. Through the Lean Start-up experience with the project, our team had a taste of an exciting FinTech venture and launch the product!"
Priya V.
"I would like to applaud Edubinar. Each topic and set of animated materials offer so interesting real business applications with accompanying cases, making the material incredibly easy to digest and understand."
Killian C.
"Simulation-based consulting for digital transformation was very effective. I can visualise and navigate how my institution would evolve before an actual project starts. I strongly recommend this to company executives."
CJ Kang

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