design finance
digital finance
A research-led studio
shaping inclusive, tech-driven financial futures.
Where ideas meet impact -
and imagination leads the way.
founder
Disciplined Thinker
Sejin Lim & d-finance lab
Consultant | Lecturer | Researcher
in Digital Finance
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Sejin is a consultant and educator with 20+ years of global experience in financial services, spanning Asia, Europe and North America. She has worked with banks, startups, investors and EU policymakers on digital transformation and inclusive finance.
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She began her career at Citigroup as a trader in Seoul and Singapore and later led FinTech business development at Swissquote Bank in Zurich. Currently she lectures in FinTech at UCD and researches behavioural traits in digital finance.
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In 2021 she founded d-finance lab to bring practical, hands-on learning to the heart of financial innovation.
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​Sejin is a diligent and purpose-driven professional, committed to shaping a more inclusive and sustainable financial system.
d-finance lab
Bespoke Research, Consulting & Executive Education in Digital Finance
We work with institutions, family offices and emerging leaders to navigate modern finance through research-led advisory and tailored learning. At d-finance lab, we go beyond knowledge - offering a platform for strategic action.
Whether you're launching a fund, building a product, or shaping your digital legacy, we help you lead with clarity and confidence.
FinTech Startup Investment
Strategic support for early-stage ventures and investors entering sustainable and tech-driven finance. Ideal for next-gen entrepreneurs seeking real impact.
Digital Transformation
Simulation
Scenario-based consulting tailored to banks, sovereign wealth funds, and policy institutions exploring innovation without risking operational integrity.
FinTech Product Development
Experiential training programs that guide participants—whether startup founders or HNWIs—through the design, testing and launch of minimum viable products (MVPs).
Edubinar
Executive Learning for Digital Finance
Interactive, research-informed training for professionals in finance, policy and tech.
With Edubinar, we deliver practical, customised programs that help learners build real-world FinTech skills and reach their professional goals.
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Our focus is on quality learning that prepares individuals from diverse backgrounds for the evolving demands of digital finance.
2025 Topics include:
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AI in Financial Decision-Making:
From credit scoring to asset management. -
Tokenisation of Real-World Assets (RWA):
Practical applications and legal implications. -
Digital Identity & Financial Access:
Innovations in KYC, privacy and inclusion. -
Green FinTech & Climate Risk Modelling:
Sustainable finance meets digital tools. -
Central Bank Digital Currencies (CBDCs) in Practice:
Case studies, cross-border pilots and public-private. -
Cybersecurity in Embedded Finance:
Securing APIs, data flows and invisible infrastructure. -
Strategic Foresight for Financial Institutions:
Scenario planning in an era of geopolitical and technological uncertainty.
“I found joy in active learning & working through FinTech product development project. Through the Lean Start-up experience with the project, our team had a taste of an exciting FinTech venture and launch the product!"
Priya V.
"I would like to applaud Edubinar. Each topic and set of animated materials offer so interesting real business applications with accompanying cases, making the material incredibly easy to digest and understand."
Killian C.
"Simulation-based consulting for digital transformation was very effective. I can visualise and navigate how my institution would evolve before an actual project starts. I strongly recommend this to company executives."
CJ Kang
Let's work Together!
We collaborate with clients committed to shaping a more inclusive, sustainable tech-enabled financial future.
For partnerships, speaking
or inquiries, get in touch!